working togetherSpecific isn’t for everyone.
Wait, what? Aren't we supposed to tell you we can answer your customer question or solve your brand challenge no matter what?
Truth be told, we probably could. But we have some core beliefs about this work that make us a better fit for some businesses (and people) than others.
Who we are. (And who we're not.)
Who we are. (And who we're not.)
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"Everyone is our potential customer."
We just don't think that's the right way to approach brand and business building.
Technically, anyone can be a prospect for any product or service, but Specific is focused on understanding who your very best type of customer is for a given business or brand challenge and offering solutions to reach that customer.
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"We have no real competition."
Sorry, but yes you do.
You certainly have things that make you special, and stand out from other businesses. We call those facets. But, in the mind of your prospective customers (and even some loyal customers) they see other options to do what you offer. If you aren't open to learning what those options are, we might not be right for your company.
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"Can you just do the work and come back to us with the answer?"
Hmm, sorry, no.
We know our business and you know yours. Working together, we come up with key questions and solutions to serve your business. This works best when there's honest collaboration. Of course, we do major portions of the work on our own, and present to you and your team. But there are times when meeting to discuss, and think together are too important to skip.
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"We don't have budget, so we're squeezing this in."
Your customers and your brand are critical to your business success.
We work with businesses that understand the value of knowing their best customers. Appropriately funding customer research is something we believe in. Specific offers tools and solutions that are not huge investments, but not for free.
Make it stand out