What we DoBuilding high performing brands.
Specific Branding offers services to research and gather insights about your customers, prospects, competitors, market and more. We specialize in businesses with physical storefronts or locations that can take advantage of local and national data. Together, with smart companies like yours, we develop custom brand positioning, platforms, architecture. Unlike many brand groups, we design a brand to be practical, impactful, and never do anything without data or intelligence.
Our Services
Branding and Positioning
Your brand isn’t a logo. Done right, your brand guides the products and experiences you want for your customers and staff, and the way you want them to feel.
Brand positioning development
Brand architecture development
Brand documentation and briefs
Brand style guide documentation
Brand assessments
Marketing Strategy and Support
Build it and they will come? Not so much. Build it and make sure you reach the right people with the right message in the right part of the journey.
Brand-aligned marketing planning and consulting
Marketing and media plan audits
Customer Research
If you know your ideal customers inside and out, you can craft the offering they most want, and make your business the perfect answer to their question. Start with the data you already have and learn from there.
Customer and stakeholder persona development
and validationCustomer and audience segmentation
Customer Advisory Panel development and consulting
Workshops and Team Alignment
Sometimes, you need to get people together. Live and in person or virtual, speaking to one another is the fasted path to understanding and overcoming organizational challenges.
Facilitated brand sessions
Internal team strategy sessions
Customer listening sessions
