the Research

Specific Branding offers services to research and gather insights about your customers, prospects, competitors, market and more. We specialize in businesses with physical storefronts or locations that can take advantage of local and national data. Together, with smart companies like yours, we develop custom brand positioning, platforms, architecture. Unlike many brand groups, we design a brand to be practical, impactful, and never do anything without data or intelligence.

Research is how we gather answers for action.

What do you want to know about your specific customer that will make you successful?

What do you want to know about your specific customer that will make you successful?

Let’s ask directly

  • Existing customer surveys

  • Prospective customer surveys

  • Current / Prospective customer gap analysis

  • NPS and bespoke customer satisfaction (CSAT) survey development

Find out why

  • 1-on-1 customer interviews

  • 1-on-1 prospect interviews

  • Live, in-person focus groups

  • Online communities and digital focus groups

  • Environmental trend scans

  • Internal staff and stakeholder alignment:

    • 1-on-1 staff interviews

    • 1-on-1 stakeholder interviews

Know their neighborhood

  • Map and trade area development

  • Trade area and geographic region analysis

  • Lookalike location and new market identification

  • Local competitive set customer distribution

Is it working?

  • Social media performance analysis

  • Creative and content audits and competitive comparison

  • Web, app, CRM and digital footprint analysis

  • Media and marketing performance review and audit

Have we piqued your interest?

We would love to hear from you. Let’s talk.